Check out my totally riveting case studies
B2C
Startup integration
Product strategy
Building bridges between product teams, and newly acquired users
Assisting new users in navigating core tasks while implementing scalable patterns throughout the ecosystem.
- Patterns scaled to +5 products
- Developing AI adoption approach that promotes strategy and adoption while and avoiding role-based division
$27K
Org savings in 2026
Coming soon!
AI Design
Beta testing
Product strategy
Saving hotels days of work with AI powered form filling
Modernizing an event sourcing ecosystem used daily by the most stressed professionals in the world. Not clickbait!
- Partnered with executive leadership to define product strategy and secure Board-level buy-in for AI investment
- Facilitated cross-functional workshops with UX, PM, and Eng leadership to define the core journey in an undefined problem space
- Navigated parallel design and engineering exploration by rapidly stress testing interaction models as constraints emerged in real time
75%
Target venue adoption
Launched at Connect ‘25
Filter design
Design systems
Hospitality
Helping venues find the right event opportunities faster
Mending bonds between hotels and planners while scaling an intelligence powerhouse for better product market fit.
- Unified two competing filter systems into a scalable pattern built to absorb product growth
- Navigated research constraints by designing tactical internal concept tests with Sales and CS in absence of end user access
- Balanced competing user needs of increased planner discoverability for suppliers, while reducing unwanted exposure for planners
$5M
Revenue impact
Fintech
B2B2C
White label
Reducing audit anxiety for small and medium business owners
Empowering small and medium business to simplify card and expense management while prepping a new acquisition for GA.
- Stepped into ownership of design system, design ops, and notification strategy following the departure of manager and senior designer
- Translated ambiguous requirements into a shippable roadmap with defined features
- Planned, recruited, and conducted end-to-end usability testing
+1,500
Financial institution adopters
Check out my totally riveting case studies
B2C
Startup integration
Product strategy
Building bridges between product teams, and newly acquired users
Assisting new users in navigating core tasks while implementing scalable patterns throughout the ecosystem.
- Patterns scaled to +5 products
- Developing AI adoption approach that promotes strategy and adoption while and avoiding role-based division
$27K
Org savings in 2026
Coming soon!
AI Design
Beta testing
Product strategy
Saving hotels days of work with AI powered form filling
Modernizing an event sourcing ecosystem used daily by the most stressed professionals in the world. Not clickbait!
- Partnered with executive leadership to define product strategy and secure Board-level buy-in for AI investment
- Facilitated cross-functional workshops with UX, PM, and Eng leadership to define the core journey in an undefined problem space
- Navigated parallel design and engineering exploration by rapidly stress testing interaction models as constraints emerged in real time
75%
Target venue adoption
Launched at Cvent Connect ‘25
Filter design
Design systems
Hospitality
Helping venues find the right event opportunities faster
Mending bonds between hotels and planners while scaling an intelligence powerhouse for better product market fit.
- Unified two competing filter systems into a scalable pattern built to absorb product growth
- Navigated research constraints by designing tactical internal concept tests with Sales and CS in absence of end user access
- Balanced competing user needs of increased planner discoverability for suppliers, while reducing unwanted exposure for planners
$5M
Revenue impact
Fintech
B2B2C
White label
Reducing audit anxiety for small and medium business owners
Empowering small and medium business to simplify card and expense management while prepping a new acquisition for GA.
- Stepped into ownership of design system, design ops, and notification strategy following the departure of manager and senior designer
- Translated ambiguous requirements into a shippable roadmap with defined features
- Planned, recruited, and conducted end-to-end usability testing
+1,500
Financial institution adopters
Check out my totally riveting case studies
B2C
Acquisition
Integrations
Building bridges between product teams, and newly acquired users
Assisting new users in navigating core tasks while implementing scalable patterns throughout the ecosystem.
- Patterns scaled to +5 products
- Developing AI adoption approach that promotes strategy and adoption while and avoiding role-based division
$27K
Org savings in 2026
Coming soon!
AI Design
Beta testing
Product strategy
Saving hotels days of work with AI powered form filling
Modernizing an event sourcing ecosystem used daily by the most stressed professionals in the world. Not clickbait!
- Partnered with executive leadership to define product strategy and secure Board-level buy-in for AI investment
- Facilitated cross-functional workshops with UX, PM, and Eng leadership to define the core journey in an undefined problem space
- Navigated parallel design and engineering exploration by rapidly stress testing interaction models as constraints emerged in real time
75%
Target venue adoption
Launched at Cvent Connect ‘25
Filter design
Design systems
Hospitality
Helping venues find the right event opportunities faster
Mending bonds between hotels and planners while scaling an intelligence powerhouse for better product market fit.
- Unified two competing filter systems into a scalable pattern built to absorb product growth
- Navigated research constraints by designing tactical internal concept tests with Sales and CS in absence of end user access
- Balanced competing user needs of increased planner discoverability for suppliers, while reducing unwanted exposure for planners
$5M
Revenue impact
Fintech
B2B2C
White label
Reducing audit anxiety for small and medium business owners
Empowering small and medium business to simplify card and expense management while prepping a new acquisition for GA.
- Stepped into ownership of design system, design ops, and notification strategy following the departure of manager and senior designer
- Translated ambiguous requirements into a shippable roadmap with defined features
- Planned, recruited, and conducted end-to-end usability testing
+1,500
Financial institution adopters