NDA
Acquisition
Release management
Building bridges between product teams and newly acquired users
Assisting users in accomplishing core tasks in a new ecosystem while creating scalable patterns for an event ecosystem.
Coming soon!
Role
Design lead, Designops
Team
Product analyst, Directors of product, Architect, Content designer
Timeline
Mar - May 2026 (1.5 months)
Tasks
Information architecture, User journeys, Visual design, Logic flows
Tools
Figma, Claude
Process
NDA restrictions prevent me from sharing final screens, but there was much back and forth to create global workflows for products with complex back ends. Special thanks to my product management counterpart and the UX visionaries for their tactical and thoughtful collaboration.
01
Discovery + alignment
User flows, sketches and competitive audits. Daily syncs with leadership.
Collaborators: Architects, Engs, PMs, PDs
02
Review with other product teams
Workshops and crits to pressure test designs. Constant negotiation between ideal and possible.
Collaborators: Devs, PDs, CDs, UX management
03
Refinement + release prioritization
Refinement, prototyping, executive check-ins, and board pitches.
Collaborators: PMs, Sales, Exec leadership
KPIs
These will be some of our success metrics. Stay tuned for real performance data post launch!
Accounts created
Drop off rate
RFPs sent
Lessons learned
Ruthlessly review the back end before involving UX
The majority of churn on this initiative originated from assumptions on SSO and back and forth on feasible improvements. If this was resolved before UX was involved, it would’ve saved over a week of work.
Empathy and candor are underrated
This required multiple sprint teams to pick up an urgent, off roadmap, high lift project during a very busy season. This was a continuous exercise in compromise, which was infinitely easier by curating an environment of respectful transparency.
Stay tuned!
For now, more artifacts and process documentation are available for discussion in a 1:1 setting.
Contact me
Other work
Filter design
Design systems
Hospitality
Helping venues find the right event opportunities faster
View →
NDA
B2C
Acquisition
Building bridges between product teams, and newly acquired users
View →
NDA
Acquisition
Release management
Building bridges between product teams and newly acquired users
Assisting users in accomplishing core tasks in a new ecosystem while creating scalable patterns for an event ecosystem.
Coming soon!
Role
Design lead, Designops
Team
Product analyst, Directors of product, Architect, Content designer
Timeline
Mar - May 2026 (1.5 months)
Tasks
Information architecture, User journeys, Visual design, Logic flows
Tools
Figma, Claude
Process
NDA restrictions prevent me from sharing final screens, but there was much back and forth to create global workflows for products with complex back ends. Special thanks to my product management counterpart and the UX visionaries for their tactical and thoughtful collaboration.
01
Discovery + alignment
User flows, sketches and competitive audits. Daily syncs with leadership.
Collaborators: Architects, Engs, PMs, PDs
02
Review with other product teams
Workshops and crits to pressure test designs. Constant negotiation between what was ideal, and what was possible.
Collaborators: Devs, PDs, CDs, UX management
03
Refinement + release prioritization
Refinement, prototyping, executive check-ins, and board pitches. Pivoting direction as needed.
Collaborators: PMs, Sales, Exec leadership
KPIs
These will be some of our success metrics. Stay tuned for real performance data post launch!
Accounts created
Drop off rate
RFPs sent
Lessons learned
Ruthlessly review the back end before involving UX
The majority of churn on this initiative originated from assumptions on SSO and back and forth on feasible improvements. If this was resolved before UX was involved, it would’ve saved over a week of work.
Empathy and candor are underrated
This required multiple sprint teams to pick up an urgent, off roadmap, high lift project during a very busy season. This was a continuous exercise in compromise, which was infinitely easier by curating an environment of respectful transparency.
Stay tuned!
For now, more artifacts and process documentation are available for discussion in a 1:1 setting.
Contact me
Other work
Filter design
Design systems
Hospitality
Helping venues find the right event opportunities faster
View →
NDA
B2C
Acquisition
Building bridges between product teams, and newly acquired users
View →
NDA
Acquisition
Release management
Building bridges between product teams and newly acquired users
Assisting users in accomplishing core tasks in a new ecosystem while creating scalable patterns for an event ecosystem.
Coming soon!
Role
Design lead
Designops
Team
Product analyst
Directors of product
Architect
Content designer
Timeline
Mar - May 2026 (1.5 months)
Tasks
Information architecture
User journeys
Visual design
Logic flows
Tools
Figma
Claude
Process
NDA restrictions prevent me from sharing final screens, but there was much back and forth to create global workflows for products with complex back ends. Special thanks to my product management counterpart and the UX visionaries for their tactical and thoughtful collaboration.
01
Discovery + alignment
Mapping back end constraints and pushing usability and taste enhancements in my own product.
Collaborators: Product stakeholders + leadership, UX leadership
02
Review with other product teams
Iterating on patterns based on the complexities of other products and system architecture future vision.
Collaborators: UXers, Content designers
03
Refinement + release prioritization
Fine tuning the shared vision and dividing updates into release phases with a focus on mitigating re-work.
Collaborators: PMs, Sales, Exec leadership
KPIs
These will be some of our success metrics. Stay tuned for real performance data post launch!
Accounts created
Drop off rate
RFPs sent
Lessons learned (so far 👀)
Ruthlessly review the back end before involving UX
The majority of churn on this initiative originated from assumptions on SSO and back and forth on feasible improvements. If this was resolved before UX was involved, it would’ve saved over a week of work.
Empathy and candor are underrated
This required multiple sprint teams to pick up an urgent, off roadmap, high lift project during a very busy season. This was a continuous exercise in compromise, which was infinitely easier by curating an environment of respectful transparency.
Stay tuned!
For now, more artifacts and process documentation are available for discussion in a 1:1 setting.
Contact me
